Friday, 4 April 2014
Evaluation: How Did You Use Media Technologies in the Construction and Research, Planning and Evaluation Stages?
(You can go back and play the slide that you want)
Friday, 28 March 2014
Sunday, 23 March 2014
Evaluation: How Effective is the Combination of your Main Product and Ancillary Text?
I focused on the hybrid genre of Sc-Fi/Horror and so looked into specific conventions that would communicate the right genre clearly to my audience. Looking at existing promotion, I was able to see what other combinations did that managed to work effectively. "I Am Legend" is an example of a successful promotion that is similar to the type of film I was creating and that manages to sell it's products in a way that gets the audience to understand its concept. It links in together some conventions that will then become familiar to the audience.
Links - Mis-en-scene and Typography
For all three pieces of my production I have made clear links between all of them in order to successfully promote them to the audience. I have done this by making use of mis-en-scene and by using the same typography that will become recognisable to the audience. In my trailer, you seen one of the main protagonists change into a jacket after the events of the apocalypse has started. It is a red jacket, which connotes the danger and the disruption that has happened when it comes to the character's life. It is also an eye catching colour that should capture the audience's attention straight away. He is also seen wearing this jacket in a scene where he is hiding behind a wall which is where the poster links in. In my poster, I have used an almost 'still' looking image, that comes from that scene where my protagonist is hiding behind a wall. While promoting the poster, my audience will remember the image clearly until they see it once again in my trailer and they will be able to associate the two with each other. As well as my other characters wearing their costumes as seen in the trailer, the same red jacket is seen on my main protagonist in the main image on the front of my magazine cover. Once the issue of the magazine is sold on the shelves, the audience will be familiar with the concept of the red and how it is one of the iconic symbols that will help them remember the film.
The typography used is throughout all my production pieces keeps within the same font families. In my trailer, you see a specific font used to showcase the text in which tells snippets of the plot. It is in white font, which is an expected convention of sc-fi/horror films - especially when looking into the Sc-Fi element. This same font is used in my poster, and this creates familiarity for the audience, as they will begin to associate my film with the same type of text each time. My film title is also in the same grainy, slightly scratchy typography which I feel relates to the film genre very well. It connotes the disarray that the apocalypse has left behind which can be seen in some of the locations shown in the trailer. I've made sure that the film title typography is used in both my poster and magazine also, as this will be one of the main elements of promotion that my audience will become knowledgeable to.
The USP and the Enigma
From the huge use of the red jacket, it is clear to see that the USP (unique selling point) of my film are the main characters. As well as other elements, these actors being the faces of my film will be what will show up time and time again more evidently then anything else. Their faces will of course become familiar after being repeatedly displayed on my three pieces of production (especially the trailer) and so the audience will immediately connect them to my film whenever seeing them on adverts online, television and in real life. An enigma is created through the repeated use of the red jacket, as the audience will wonder what significance it will hold to the story line if any at all. I found that having an enigma helps with making the promotion combo more effective, as it draws the audience in to wanting to find out answers.
Targeting the Audience (U&G Theory)
If looking into the uses of the Uses and Gratifications theory, I feel my audience will use my products as a form of escapism. The idea of apocalyptic theme is as stated an idea and so the audience may find this type of plot exciting and a nice break from there theoretical boring lives. Sci-Fi/Horror films tend to be this type of purpose when it comes to the relation of the U&G theory, and after seeing the success of other Sc-Fi/Horror films such as I Am Legend, I decided not to defer from that.
Distribution
When it came to my distributing my production, I didn't have a huge budget, and in short I was working on a budget of £0. This would have been the only setback that I would have if releasing my film to the world. If I had a bigger budget however, I would make use of internet and the television as my main platforms to promote my film. Internet now has a huge influence over the world we live in today, and so using social networking websites to create 'buzz' and paying small sums of money to show my film poster and relatable websites shouldn't disappoint in making my target audience aware. For free I could even put the trailer on youtube, a video sharing website with a lot of power over the recent media world. The television though a more expensive option, would also a be a good idea. An advert could be shown in between or after a television show, making it more memorable for the audience. I would also consider using billboards and transport promotion, so when people are out an about they will be able to see the film poster at least once anywhere they go.
In conclusion, I would say that I feel my products managed to achieve an effective combo that helped indefinitely targeting my audience. The use of links were clear, and would make it easy for the audience to associate with each other, and the USP was simple enough to get the audience to make connections between the three productions. The only way I could have aided my combination was if I had a bigger budget to promote them.
Links - Mis-en-scene and Typography
For all three pieces of my production I have made clear links between all of them in order to successfully promote them to the audience. I have done this by making use of mis-en-scene and by using the same typography that will become recognisable to the audience. In my trailer, you seen one of the main protagonists change into a jacket after the events of the apocalypse has started. It is a red jacket, which connotes the danger and the disruption that has happened when it comes to the character's life. It is also an eye catching colour that should capture the audience's attention straight away. He is also seen wearing this jacket in a scene where he is hiding behind a wall which is where the poster links in. In my poster, I have used an almost 'still' looking image, that comes from that scene where my protagonist is hiding behind a wall. While promoting the poster, my audience will remember the image clearly until they see it once again in my trailer and they will be able to associate the two with each other. As well as my other characters wearing their costumes as seen in the trailer, the same red jacket is seen on my main protagonist in the main image on the front of my magazine cover. Once the issue of the magazine is sold on the shelves, the audience will be familiar with the concept of the red and how it is one of the iconic symbols that will help them remember the film.
The typography used is throughout all my production pieces keeps within the same font families. In my trailer, you see a specific font used to showcase the text in which tells snippets of the plot. It is in white font, which is an expected convention of sc-fi/horror films - especially when looking into the Sc-Fi element. This same font is used in my poster, and this creates familiarity for the audience, as they will begin to associate my film with the same type of text each time. My film title is also in the same grainy, slightly scratchy typography which I feel relates to the film genre very well. It connotes the disarray that the apocalypse has left behind which can be seen in some of the locations shown in the trailer. I've made sure that the film title typography is used in both my poster and magazine also, as this will be one of the main elements of promotion that my audience will become knowledgeable to.
The USP and the Enigma
From the huge use of the red jacket, it is clear to see that the USP (unique selling point) of my film are the main characters. As well as other elements, these actors being the faces of my film will be what will show up time and time again more evidently then anything else. Their faces will of course become familiar after being repeatedly displayed on my three pieces of production (especially the trailer) and so the audience will immediately connect them to my film whenever seeing them on adverts online, television and in real life. An enigma is created through the repeated use of the red jacket, as the audience will wonder what significance it will hold to the story line if any at all. I found that having an enigma helps with making the promotion combo more effective, as it draws the audience in to wanting to find out answers.
Targeting the Audience (U&G Theory)
If looking into the uses of the Uses and Gratifications theory, I feel my audience will use my products as a form of escapism. The idea of apocalyptic theme is as stated an idea and so the audience may find this type of plot exciting and a nice break from there theoretical boring lives. Sci-Fi/Horror films tend to be this type of purpose when it comes to the relation of the U&G theory, and after seeing the success of other Sc-Fi/Horror films such as I Am Legend, I decided not to defer from that.
Distribution
When it came to my distributing my production, I didn't have a huge budget, and in short I was working on a budget of £0. This would have been the only setback that I would have if releasing my film to the world. If I had a bigger budget however, I would make use of internet and the television as my main platforms to promote my film. Internet now has a huge influence over the world we live in today, and so using social networking websites to create 'buzz' and paying small sums of money to show my film poster and relatable websites shouldn't disappoint in making my target audience aware. For free I could even put the trailer on youtube, a video sharing website with a lot of power over the recent media world. The television though a more expensive option, would also a be a good idea. An advert could be shown in between or after a television show, making it more memorable for the audience. I would also consider using billboards and transport promotion, so when people are out an about they will be able to see the film poster at least once anywhere they go.
In conclusion, I would say that I feel my products managed to achieve an effective combo that helped indefinitely targeting my audience. The use of links were clear, and would make it easy for the audience to associate with each other, and the USP was simple enough to get the audience to make connections between the three productions. The only way I could have aided my combination was if I had a bigger budget to promote them.
Friday, 7 March 2014
Friday, 24 January 2014
Monday, 13 January 2014
Improvements Made to my Film Poster and Magazine
After looking back at the feedback given to me previously, I have gone away and considered what improvements I should actually take into consideration. After some time, this is what has been produced:
As you can see, I have only made some small changes to the poster. Though small I feel these changes have made a significant impact. Firstly, I've changed the colour of the phrase in the tagline '1 Deadly Virus' from white, to red. This is because the colour red is a convention that is seen a lot in Sci-Fi/Horror genre (especially because of the horror element) as it connotes aspects like human blood or danger. It is also an eye catching shade of bright red, which should help in regards to attracting my target audience.
Secondly, I have made some changes to the face of my protagonist. I altered the simple brown colour of his eyes to a medi-core purple as this an unnatural colour for human eyes and should aid indicate to the audience that there is a supernatural aspect in the film as well (zombies). I have also made sure that the blood surrounding his face is more evident, to once again help re-enforce the horror element that intertwines with the Sci-Fi elements.
*As for my film trailer, I am still in the process of making the corrections.
As you can see, I have only made some small changes to the poster. Though small I feel these changes have made a significant impact. Firstly, I've changed the colour of the phrase in the tagline '1 Deadly Virus' from white, to red. This is because the colour red is a convention that is seen a lot in Sci-Fi/Horror genre (especially because of the horror element) as it connotes aspects like human blood or danger. It is also an eye catching shade of bright red, which should help in regards to attracting my target audience.
Secondly, I have made some changes to the face of my protagonist. I altered the simple brown colour of his eyes to a medi-core purple as this an unnatural colour for human eyes and should aid indicate to the audience that there is a supernatural aspect in the film as well (zombies). I have also made sure that the blood surrounding his face is more evident, to once again help re-enforce the horror element that intertwines with the Sci-Fi elements.
For the poster, I also made minimal changes and these changes were only so the poster was more eye catching towards the targeted audience. I changed both the colour and font on the skyline, using the same bright red that is seen on the poster and to a more blocky sort of text. If comparing it to my first draft, I feel this small change in particular was a change for the better. The font family is more evident now, and it doesn't look like random fonts were just slapped onto a page with no attention in mind paid to the genre at all.
*As for my film trailer, I am still in the process of making the corrections.
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